You've just taken a step toward expanding your media budget. Why
utilize cash reserves for advertising again? Using your trade dollars
for advertising can bring you new cash customers.
advertising is one of the most basic needs of every business. BoA
has developed a multitude of media advertising opportunities for
its clients. Among these are radio and TV stations throughout the
Nation plus numerous billBoArd companies, direct mail distributors,
magazines, newspapers, periodicals and a host of national advertising
venues. Our media department is staffed by several seasoned professionals
who will help you develop your own personal advertising campaign.
And since all of this will be available on a trade basis, you will
save thousands of dollars because of your barter leverage.
We are committed to trading out and exchanging your excess inventories,
space and time to fulfill your advertising requirements.
Media companies have long been known to barter for the products
or services that they need.
Our clients trade for advertising at the wholesale cost of their
own products and services. They have learned their ABCs... Advertising
Bartered at Cost.
Through our membership in the Barter Industry, BoA has affiliated
offices nationwide. These affiliated offices, represent over 50,000
businesses nationwide which are part of our extended barter network.
Please take a few minutes to review this BoA Media Guide. You'll
discover a host of advertising possibilities, all in a format we
hope you'll find easy to read. Remember, we have an experienced
team of media brokers eager to assist you and answer any questions.
We pride ourselves in providing quality information and the service
All media purchases MUST be placed through a BoA broker to qualify
for barter payment. Do not contact the media directly; direct
purchases are subject to cash payment. See "How to Use the
BoA Media Guide for additional advertising guidelines.
The BoA Media Guide is intended for clients who want to spend their
trade dollars on consumer or business-to-business advertising. It
would be well worth your time to read our guide to learn about the
many advertising opportunities available to you on trade.
Using your trade dollars for advertising will bring you new cash
- Please call only the BoA Media Department to place media buys.
- This media guide is only a partial list. Other media may be
available to you once you have been cleared for trade purchases.
- National media is also available. Consult the BoA Media Department
for availabilities in other markets.
- With the exception of major newspapers and other media whose
inventory tends to be sold out, BoA can often open new advertising
resources for you at your request, as long as you do not already
have a cash history with them.
- If you are now paying cash to a particular media vehicle and
you want to trade with them, we can sometimes negotiate a trade
increment over and above your current cash contract. Like any
client, media companies want BoA to bring them new business, not
convert their current, past or prospective cash clients to trade
- Our media professionals are continuously adding new advertising
sources to the BoA membership base. Please contact the BoA media
department to stay updated on new opportunities as they arise.
Advertising is not merely another business expense- it is an investment
in building sales volume. The future of any business is directly
influenced by its ability to set up an advertising strategy that
sets it apart from the competition. Advertising is the most controllable
way for telling consumers what you want them to know and when you
want them to know it. Barter affords participants a way of implementing
advertising, without affecting cash flow. Barter is a dynamic, potent,
and essential weapon for the marketing of businesses. Pay for advertising
with the new barter income BOA provides.
Q & A's on Barter